The author of this article advises entrepreneurs to conduct a market research to find out whether your business concept will work before establishing it. He suggest that one should conduct both primary and secondary research. He also adds that only after conducting a comprehensive research you will know if your idea is plausible and creative.
To read more:
http://www.nytimes.com/2009/11/10/business/smallbusiness/10toolkit.html?partner=rss&emc=rss
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