An Overview of the Article: How to Use Social Media to Retain Customers

This article provides some useful tips on how to turn your new and existing customers into active customers.

The author states that: there are many times or reasons that a small business will receive an influx of new customers — such as around the holidays for retail stores, during a new product or service launch or after a local advertising campaign. While new customers are great, returning customers are even better. Social media offers a number of opportunities to turn your new and existing customers into repeat customers and fans.

The author also suggests that you can turn new customers into return customers who will in turn attract more new customers for you. To achieve this, the article suggests that you should:

1. Direct new customers to your social media sites by inviting them to become your friend, become a fan of your fan page or join your group or follow you on your blog or on Twitter.
2. Offer opportunities and incentives to keep them interested — engage them with new content, great information and resources and exclusive offerings.
3. Promote your business — your services or products. Offer exclusive deals.
4. Build a community around what you do.

 To read more:

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Author:
Dr. Cheryl Cottle is an Educator, Instructional Technologist and System Analyst. She is the Founder of Cottle’s Professional Consulting. Dr. Cottle is also the creator of two online forums — Women in Business on Facebook and CPC Women in Business.

Copyright © 2010 by Dr. Cheryl Cottle ● Cottle’s Professional Consulting

Blogging as a branding marketing technique

By: Dr. Cheryl Cottle
Branding today is not only a marketing strategy conducted by large corporations but other types of organizations are also using branding as a technique to promote their goals and mandates. Politics, education, training and development, health and fitness, family planning, community-based organizations, and causes are also using branding to promote what they do. Home-based businesses, woman-owned, as well as small and medium size businesses are also using branding to market their products or services to reach a wider target audience; extending from being a local market to a global market.

One strategy that they are using in common is “blogging”. When thinking about implementing “blogging” as a new marketing strategy, organizations and businesses alike should think about the analysis, design, development and implementation phases of their design plan to integrate “blogging” into their marketing strategy. It is also important to consider evaluating the effectiveness of the branding strategy in terms of; is it meeting your marketing goals: does it translates into increased clientele and increased production.


Attached is an interesting article that provides ways to think about when you plan to incorporate blogging into your marketing plan.

To learn more: http://zenhabits.net/branding-101-how-to-promote-your-blog-or-yourself-like-the-big-guys-do/

Need a BLOG for your business! We can design one for you!Contact us at: ccottle@drcottle.com

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About the Author:
Dr. Cheryl Cottle is an Educator, Instructional Technologist, and System Analysis. She is the Founder of Cottle’s Professional Consulting a multidisciplinary consultancy. Her business website is at: http://drcottle.com Dr. Cottle is also the creator of two online forum; Women in Business on Facebook and CPC Women in Business at http://www.cpcwib.ning.com/

Copyright © 2010 by Dr. Cheryl Cottle ● Cottle’s Professional Consulting