Friday, September 30, 2011

Developing a Social Media Plan

Written by Dr. Cheryl Cottle

A social media plan is becoming a part of large corporations and organizations’ strategic planning to economic positioning in the marketplace, to gain competitive advantage. Their strategy goes beyond meeting a local market; it extends to a wider international market. It is very global in its reach.

Larger corporations who are thinking about integrating social media into their design plan to achieve their goals have several questions that they must address in order to find the right solution to the adoption of social media.

Some questions that must be asked are as follows:

  1. Should social media be a part of our computer technology plan or a part of our marketing and branding plan?
  2. Should our social media plan be organization-focused or employee-focused?
  3. Should each department be responsible for its social media needs?
  4. Should a decentralized-approach be used or should a centralized-approach governed by a social media unit be utilized to introduce a social media plan within the organization?
  5. Should a social media plan be a part of the IT Unit - - an approach used by some companies and organizations as they became technologically prepared in the 90s?
  6. How should decisions be made regarding introducing a social media plan?
  7. Should a collaborative approach to decision-making be used where employee representatives from across the organization is a part or should be it only involve upper management?
  8. Which social media technology should we adopt that would best meet our needs?
  9. Who should be prepared to used the new technology?
  10. Should training be a part of the design plan to introduce social media?
  11. Would all the employees’ be users of social media or only a selected few?
  12. Would there be resistance to this new change? How should these issues be addressed?
  13. Should new recruits be considered? Should a new recruitment strategy be instituted to find suitable candidates?
  14. How much will it cost to introduce social media into our existing technology plans?

These are some questions that large corporation should be thinking about as they think about introducing social media into their marketing and branding strategy. I hope that these were helpful in assisting you to make the right decision around social media integration into the workplace?

Related topic: Social Media: Impact on How we Learn, Relate and Interact

Dr. Cheryl Cottle is the author of this article. If you need any support Cottle’s Professional Consulting can assist you. Dr. Cottle draws from her implementation model to adopt new technology in the workplace and can provide you with workable solutions in the adoption, diffusion and infusion of social media. For more information you can contact her

Copyright © 2011 by Dr. Cheryl Cottle ● Cottle’s Professional Consulting.

Friday, September 23, 2011

Social Scope of Social Media

Written by Dr. Cheryl Cottle

When I first heard about social media, I thought that it was a forum that was dedicated to meeting people on a social and personal level where people made connection for the purpose of dating and eventually marriage. It was only after being invited by the third person that I decided to take a look at Facebook. On looking closer to what Facebook was about, I found that it had greater implications than making friend connections - - connecting with long lost friends and making familial connection and bridging the generational family gap.

Some of the wider implications that I discovered was that it has great business potential with great opportunities for meeting with and networking with like-minded business people across the globe and transcending various business industries and sectors: Connections that could also lend themselves to valuable opportunities for partnering and collaborating in joint projects.

I also found it to be a great space where you can learn about others and their culture. Social media enables you to connect with people in places that were once seen as far away. I have had the privilege to connect with and chat with people in India, Africa, Italy, Lebanon, the Caribbean, Latin America, to list a few places. Social media has brought the world closer together.

Social media also affords us with the opportunity to share experiences as they occur. For example when the Haiti’s earthquakes occurred, the catastrophic effect was quickly broadcasted keeping us informed of every aspect of it devastating effect. Similarly, when the miners trapped in Chile were rescued; news of that was broadcast to the world, and we were able to celebrate when they were freed and united with their families. More recently with the earthquake experienced in Japan, followed by the devastation of the tsunami and an imminent radio active explosion that threatened their way of living and possible opportunity for rebuilding; people globally were able to live the experience as it unfolded in Japan.

Social media, while it exposes us to what is happening across the globe; it also heightens our awareness and sensitivity towards each other. These experienced, though they might be far away, with social media there is a shared experience that also occurs. People are able to identify with each others pain, suffering, happiness, disappointments and accomplishments. Our sensitivity towards the pain and suffering of others makes us more human: we become more empathetic.

Besides, providing a platform for businesses both small and large corporation, social media also helps people to connect with friends and family members to maintain a social connection.  I also found that it serves as a great political platform for many governments across the globe. Both developed nations and developing countries a like use social media to keep their people informed, to garnish supporters and to maintain socio-political positioning. It is a conduit for getting information across the globe regardless of the issues and institutions within society.

In addition to the many effects that social media has on our social interaction and social connectedness, the implications for businesses are great. Large organization are using social media as a marketing and branding platform for their products and services. Similarly, many smaller businesses are also introducing it into their business strategic plan to ensure that they get their products or services before their niche market. Women-owned businesses are also a part of that change, in the way business is done; and they too are introducing social media into their marketing plan.

As a small business owner, do you have a social media plan? It’s important that you develop a plan proactively before delving into social media.

  • Determine if this is something that will work for you right now?
  • Identify which social media sites you will use in the short-term and in the long-term
  • Identify a strategy that you would be using and come up with a schedule of activities for at least weekly, monthly or quarterly.
  • Identify how much time you can dedicate to social media that will not affect your production and operation time
  • Identify whether you have the personnel on board your team to facilitate your social media plan or whether you have to recruit or access outsourcing

As a small business owner do you have a social media plan? Which social media site or sites are you using? What are some of the benefits it has brought to your business since you have integrated it into your strategic plan?

Dr. Cheryl Cottle is the Consultant of Cottle's Professional Consulting company with a portfolio in education, organizational development, professional and business development. Dr. Cottle is also the creative entrepreneur behind CPC Women in Business.

© Copyright 2011 by Dr. Cheryl Cottle of Cottle’s Professional Consulting. All Rights Reserved!

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