Thursday, February 24, 2011

Business Tips Corner: Sharing a Quote about Attitude!

For this month my Business Tips Corner primarily focused on "attitude" and how our "attitude" impact our feelings and actions. I also provided you with tips on how you can change your attitude by sharing recommendations made by John C. Maxwell. Today, I will share a quote with you about "attitude".
The longer I live, the more I realize the impact of attitude on life. Attitude, to me, is more important than facts. It is more important than the past, the education, the money, than circumstances, than failure, than successes, than what other people think or say or do. It is more important than appearance, giftedness or skill. It will make or break a company, a church, a home. The remarkable thing is we have a choice everyday regarding the attitude we will embrace for that day. We cannot change our past. We cannot change the fact that people will act in a certain way. We cannot change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude. I am convinced that life is 10% what happens to me and 90% of how I react to it. And so it is with you, we are in charge of our Attitudes.” ~ Charles R. Swindoll
I hope that you will ponder on these fine words and perhaps integrate its meaning into your life. According to John Maxwell, if you have a bad attitude, you can change it. The quote also suggests how you react to situations in your life, particularly negative circumstances it can have a positive or negative impact on you. The quote suggests that the onus is upon you: you can "choose" to make it affect you negatively or you can "choose" to have it affect you in a positive way. You can learn from it and see it as a learning experience. In business and life in general, attitude is very important for navigating our world and maintaining a positive well-being. 

By Cheryl Cottle

Copyright © 2011 by Dr. Cheryl Cottle ● Cottle’s Professional Consulting.

Thursday, February 17, 2011

Business Tips Corner: E-mailing!

E-mail marketing is one of the oldest marketing online strategies used by companies for reaching and educating their clients about their products and or services. Both large corporations and small business owners have been using it since the emergence of online communication, with great success. In spite of its popularity, e-mail marketing is often met with opposition from the online population. Some people perceive it as unwanted solicitation or spamming and definitely do not want to be a part of what you are selling. One concern for recipients is, how did I get on their list? Another is, how do I get off their list? It is prudent and ethical to ensure that the people on your list want to receive your information and are indeed a part of your target audience.

I receive countless e-mail marketing materials in my inbox on a daily basis on products that I don't have any interest in. I certainly did not give permission to be a part of their lists. Yet, everyday I am bombarded with unwanted e-mails and it seems as if there isn't any way out, since many of them do not give you the option to opt-out from receiving them. There isn't an exit clause. It feels as if I am a part of an e-mail hijack. In order to manage the unwelcome e-mails, I make good use of the delete option in my e-mail system.

Here are some things to think about when using e-mail to reach your clients:

  1. Make sure that everyone on your e-mail list agrees to be on it - - and are a part of your target audience
  2. Give recipients on your e-mail list the opportunity to opt-out of your list
  3. Make sure that you accurately identify your target population or niche
  4. Make sure that the information that you provide is in keeping with their needs
  5. Avoid spamming. While you may have the time and resources to e-mail on a regular basis, don't annoy your target population 
  6. Don't give them the option to press delete. The objective is for them to open and read your offer and to respond favourably.  Remember your goals are to keep you clients and to get new ones

Created by Dr. Cheryl Cottle
Chief Executive Officer of Cottle's Professional Consulting
Administrator of CPC Women in Business

Copyright © 2011 by Dr. Cheryl Cottle ● Cottle’s Professional Consulting. All rights reserve.

Thursday, February 10, 2011

Business Tips Corner: Benefits of Embracing Adversity!

I will like to share another piece of John Maxwell's lessons on attitude.

Can obstacles actually enhance an attitude? Quoting Dr. Joyce Brother, Maxwell says "The person interested in success has to learn to view failure as a healthy inevitable part of the process of getting to the top." He goes on to add that: "adversity and the failure that often results from it should not only be expected in the process of succeeding; they need to be viewed as an absolutely critical part of it."

The benefits of adversity are many, he adds. He suggests that we should embrace adversity and persevere through it. Here are some key reasons why we should:
  1. Adversity creates resilience
  2. Adversity develops maturity
  3. It pushes the envelope of accepted performance
  4. It provides greater opportunities
  5. Adversity prompts innovation
  6. Adversity brings unexpected benefits
  7. Adversity motivates
To read more on how to resolve the benefits that embracing your adversity can help, I recommend that you get a copy of John C. Maxwell, Attitude 101: What every leader needs to know.

By Cheryl Cottle
Chief Consultant of Cottle's Professional Consulting

Copyright © 2011 by Dr. Cheryl Cottle ● Cottle’s Professional Consulting.

Thursday, February 3, 2011

Business Tips Corner: A bad attitude can be changed!

You can always change your attitude if you have a bad one. According to John Maxwell "it is a matter of personal choice." He also points out that "who we are today is the result of choices we made yesterday." He further goes on to say "tomorrow we will become what we choose today. To change means to choose to change."

He therefore proposes eight ways that one can choose if he or she "genuinely desires to." They are as follows:
  1. Evaluate your present attitude
  2. Realize that faith is stronger than fear
  3. Write a statement of purpose
  4. Have the desire to change
  5. Live one day at a time
  6. Change your thought patterns
  7. Develop good habits
  8. Continually choose to have a right attitude
Changing one's attitude is a difficult and an ungoing process. You must be committed to change.

For more read John C. Maxwell. Attitude 101: What every leaders needs to know

By Cheryl Cottle
Chief Consultant of Cottle's Professional Consulting

(c) Copyright 2011 by Dr. Cheryl Cottle and Cottle's Professional Consulting
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