Sunday, October 12, 2008

Women in Business - - Referral: It’s Impact on Business

A referral is an effective marketing tool for increasing a business’s clientele, and when supported by the media, it can have a powerful impact on the company’s production, profit and visibility. You can follow the effect of Michelle Obama’s endorsement of the dress she wore on “The View” and the escalating effect of her endorsement. When Michelle Obama was asked on “The View” where she got her dress, she shared the information and viewers went on a search for it. Michelle Obama’s endorsement catapulted customers’ need for the dress thus torpedoing the designer’s visibility, production, and income. Although Donna Ricco was a successful designer, over night, Michelle Obama’s endorsement made her one of America’s sort after designer, as women search for the “Tank Leaf Print Dress”.

Women in business over all need referrals to increase their clientele and grow their business. Referrals help to increase sales, maximize one’s visibility, and validate the business woman. It is an essential ingredient that is needed to make a business successful.

See for more information on how Michelle Obama’s referral influenced the designer’s business:

  1. Check Out Line: Michelle Obama, Retail Saviour? By Brad Dorfman·
  2. Michelle’s “View” Dress is a big hit.
  3. The dress by Anne Schroeder Mullins “Michelle Obama's $148 Dress A Fashion Smash”·
  4. Michelle Obama's dress on 'The View' catches retailer off-guard by Allison Ross.
  5.“The 'Michelle Obama dress' phenomenon” by Jamie Sotonoff.
  6. Everyone wants Michelle Obama's dress.

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